Xinhua News Agency, Beijing, Jan. 6 (Xinhua) -- The Economic Reference News published an article on Jan. 6, "Now look at this road right!" --Survey on Transformation and Upgrading of Foreign Trade Enterprises". According to the article, "once hesitated, now look at this road to go right!" Jiangsu a foreign trade enterprise responsible person lamented that the two years of corporate profits and exports an average growth rate of 175% and 282% respectively. And the road he said, is to continue to increase innovation efforts to promote the transformation and upgrading of the road.
The economic reference newspaper reporter found in the interview, just over the past year, many foreign trade enterprises to overcome many difficulties, continue to increase digital transformation efforts to achieve product innovation, production process transformation and market development and other breakthroughs in many aspects, to become an important driving force in the quality of foreign trade stability. Into 2023, these enterprises said they will continue to work on innovation, and strive to break out a broader world in the international market.
--Optimize the production process Digitalization to help reduce costs and increase efficiency
Intelligent vertical automatic logistics equipment, automatic core stacking unit, automatic packaging line for fixed-size silicon steel ...... In the intelligent dust-free workshop of Wuxi Putian Iron Core Co., Ltd, only operators need to click on the computer screen, and the hair-thin pieces of silicon steel are cut and shaped to become the cores of important components in transformers through a series of processes.
From a bottleneck and a downward spiral of efficiency to the title of national "Small Giant" enterprise in 2022, in the view of Liang Linqiu, vice chairman of Putian Ironheart, the initiative to embrace digitalization is a key move. "Since 2015, we have focused on the transformation for three years, and are still continuing to adjust and optimize, with a total investment of about 300 million yuan. Once hesitated, now see that this is the right path to take!"
Liang Linqiu told reporters that the company's products are exported to South America, Europe, the Middle East, Southeast Asia and other countries and regions, and now the company's process quality has improved by about 70%, the order delivery rate has risen by 50%, the output value will reach 1.6 billion yuan in 2022, the per capita output value has increased by up to 10 times compared with that before the transformation, and the materials and energy consumed by the production of unit quantity of cores have dropped significantly. In the past two years, the average growth rate of enterprise profit and export amount reached 175% and 282% respectively.
Talking about the new year's plan, Liang Linqiu said that in 2023, the company will actively go to the United Arab Emirates, Germany and other places to participate in power, new energy and transformer-related exhibitions to continue to enhance international influence. Meanwhile, it will continue to optimize its equipment and build a cutting-edge laboratory and intelligent production base for high-efficiency power transmission and distribution equipment, etc. "I believe that the company's business can develop more smoothly as more supportive policies are put in place."
Such a situation is not uncommon. As a foreign trade enterprise in the field of home textiles, Wuxi Vance Group has seen steady growth in foreign trade exports in recent years, achieving foreign trade exports of more than US$180 million in 2022. General manager Yan Hongjiao said the company has been promoting digital transformation for a long time, and has taken the initiative to invest more than 100 million yuan to build five intelligent production workshops, and is ready to launch another intelligent curtain production workshop to create a digital factory for home textiles in all categories. "In 2023, we want to rivet our energy to do a big job!"
--Layout of new industries to create new growth points for foreign trade
During the epidemic, poor supply chain became a pain point and blockage in the international trade chain. Known as the "world capital of small commodities," Yiwu actively explore, increase the layout of cross-border e-commerce and other new modes of efforts to establish a supply chain system to adapt to the current new changes in global trade patterns, Yiwu foreign trade has become a "booster" to achieve good results.
"From the domestic collection of goods to the U.S. consumer sign-off we only need 15 days, much faster than traditional shipping." Zhejiang Yinghe International Logistics Co., Ltd. business general manager Cheng Shenglin introduced the two years the enterprise independently developed a cloud-based logistics digital system, the customer independent order to the final receipt of goods, the whole process has been digitalized and visualized.
Aiming at the cross-border e-commerce market, Zhejiang Yinghe upgraded the traditional shipping "port-to-port" mode to "door-to-door" one-stop service, serving more than 10,000 cross-border e-commerce sellers every year. Next, the company will better integrate into the production, circulation and consumption links to provide more and more valuable supply chain logistics services for import and export enterprises.
At the end of 2022, the positioning of the global digital trade center of the sixth generation of Yiwu market officially opened, the goal is to do a good job for merchants through the advantages of digital technology, supply chain, capital chain, logistics and warehousing and other aspects of the series of services.
The relevant person in charge of Yiwu City, digital trade reform is the biggest variable in Yiwu at the moment, but also the largest increment in the development of market innovation. Yiwu will increase the efforts of digital reform to crack the traditional means can not solve the problem.
The latest data show that from January to November 2022 Yiwu cross-border e-commerce transactions of 98.536 billion yuan, an increase of 17.41%.
At the national level, cross-border e-commerce has also become an important growth point for foreign trade. According to statistics, China's cross-border e-commerce import and export scale increased nearly 10 times in 5 years, and in 2022 China's cross-border e-commerce still maintain a steady and rapid growth.
--Enhance product technology content to shape the core competitiveness
In the expansion of the market at the same time, foreign trade enterprises are also cultivating "internal strength" to improve the technological content of products. Nowadays, more and more high technology and high value-added Chinese products are selling well overseas.
During the 2022 World Cup, cross-border e-commerce hot sales ranking confirms this new trend. Among them, China-made VR glasses became the hottest commodity on the sales chart this year, with sales increasing five times year-on-year; projectors followed in second place, and also became a new choice for overseas fans watching football.
Relevant export enterprises reflect that four years ago the World Cup, hot overseas sales of Chinese goods are still concentrated in the national flag, soccer and other goods, now more and more intelligent electronic products orders are thrown to Chinese enterprises.
There are more Chinese products, Chinese brands with online channels directly to the international market demand, more targeted to increase investment in research and development, to enhance international competitiveness.
In 2018, he set foot in the laser cutting machine industry, and created the "Leapion" machinery brand through Alibaba International Station, moving the live studio to the laser cutting machine production line from the very beginning, according to the user needs and feedback from different markets, joint universities and industry talents to improve and develop products, and quickly gain market recognition. As of June 2022, it has achieved an export value of 300 million RMB.
"We did a research in Thailand, and the data showed that 'Lead Products' has become the preferred brand for local entrepreneurs to purchase laser equipment." Zhang Jie, general manager of the company, said that Chinese laser machinery has broken the monopoly of overseas brands in recent years, and industrial products have ushered in a new situation at sea.
For the future, Zhang Jie is full of energy. He said that in the new year the company will further increase investment in research and development, and constantly launch industry-leading products to win a larger market.
Zhou Mi, a researcher at the Ministry of Commerce Research Institute, said in an interview with the Economic Reference News that the innovative exploration of Chinese foreign trade enterprises is a positive response based on the international competitive environment. Enterprises have maintained and improved their competitiveness through digital transformation and upgrading in a global trade environment that is clearly unstable.
Looking ahead to 2023, Zhou Mi believes that the pace of transformation and upgrading of China's foreign trade will be further accelerated. "In terms of policy direction, the digital economy development environment will further improve this year. The international competitiveness of Chinese products and brands will continue to improve through the digitalization of marketing channels and production processes, as well as the continuous improvement of the technological content of products." Zhou Mi said that in the global value chain supply chain restructuring, Chinese products are expected to open a wider market and gain greater development in meeting more differentiated international demand.
Translated with www.DeepL.com/Translator (free version)