According to statistics, in the first half of this year, the omni-channel sales volume of China's learning tablet market was 2.579 million units, a year-on-year increase of 23.4%. AI function is a new "standard feature" of these learning tablets, and the same is true for learning machines.
At present, the price range of learning machines on the market is relatively large. Learning machines with "AI" are more expensive than ordinary learning machines. Cheap ones can be bought for more than 1,000 yuan, and more expensive ones are between 3,000 and 5,000 yuan. Learning machines above 5,000 yuan basically cover all AI functions, and the most expensive learning machines are 8,000 to 9,000 yuan.
"What are the different functions compared to tablets" is the most concerned issue for parents. Through consulting reporters, we learned that although the brands of learning machines are different, the AI functions promoted by learning machines are generally similar, mainly full-subject tutoring, knowledge point explanation, exercise practice and explanation, AI test paper correction, and interactive oral practice.
Compared with tablet computers, AI learning machines can achieve intelligence and personalization, and can reduce the "interference" of other apps, which is one of the reasons why parents value them.
The rise of learning machines originated from the implementation of the "double reduction" policy. A large number of offline training institutions have withdrawn, forcing many institutions to turn from offline to online and output their own courses through learning machines. The AI learning machine relies on the upgrade of the AI big model on the basis of the learning machine, which can better meet the personalized learning needs.
Data released by the Ministry of Commerce show that the online retail sales of AI learning machines in my country increased by 136.6% in the first half of the year. One type is emerging technology companies represented by iFlytek and Xiaodu, which have large model technology advantages and focus on homework tutoring. The other type is companies such as Xueersi that have accumulated certain educational data resources, and their self-developed curriculum system has become their main selling point.