Since the start of the COVID-19 pandemic, the world has literally moved online. It also accelerates business approaches - from how we serve customers, partner and collaborate with suppliers. It highlights the importance of clear, concise communication in a globalized world.
As a result, translation is becoming increasingly important for companies looking to build a stronger presence and reach a wider audience. In this article, we'll take a look at some of the translation industry trends we can expect in 2022.
1) Increased use of machine translation and post-editing
Machine translation has become an increasingly part of the translation industry. This trend in the translation industry will continue in 2022. Essentially, machine translation is feeding text into a machine translation tool, and the engine translates it into a new language (for example, Google Translate).
Organizations must be able to communicate effectively across all languages with as little potential risk of misunderstanding as possible. With a market value of $550.5 million in 2019, machine translation is certainly not going anywhere, and coupled with careful editing by language professionals, machine translation will continue to grow in 2022.
2) More brands reach global audiences through transcreation and translation
Creating personalized user experiences has been one of the biggest trends emerging across industries for several years. Transcreation, a word that combines "translation" and "creation," is one of many forms of this idea in the translation industry. Transcreation and translation enable companies to localize their content for new audiences. Additionally, they help companies adapt their ideas to this new cultural perspective to better engage with their target consumers.
Transcreation refers to marketing translation, which appears at the junction of translation and copywriting. Demand for transcreation and translation services will continue to rise as consumers seek unique, personalized experiences. Advances in technology and logistics have allowed companies to reach a global audience. Those who are willing to communicate with them in a way that acknowledges their differences will benefit the most.
3) The rise of e-learning platforms
One of the greatest advantages of e-learning tools is that everyone can access your content, no matter where they are. As online learning becomes a common practice, these platforms must ensure that they give their audiences the best opportunity to engage with and learn from their content. This is how e-learning is one of the major trends in the translation industry.
Video Translation and Subtitle Services
According to Forbes, the online education services market could reach $325 billion by 2025. This means organizations have a great opportunity to customize their content to reach different audiences. Of course, video translation and subtitles will play a key role. But it also means the opportunity is ripe for companies willing to hire video translation services. In other words, the demand for video translation and subtitles increased in 2021, and this translation industry trend is sure to continue in 2022.
4) Growing demand for translation and interpretation services
U.S. News & World Report ranks interpreters and translators at the top of its 2020 list of the best creative and media jobs. This is not surprising. In fact, the U.S. Bureau of Labor Statistics projects that employment of interpreters and translators will grow 20 percent from 2019 to 2029. This rate is much higher than the average for all occupations.
Medical Translation and VRI
Given the COVID-19 pandemic, medical interpreting services have seen a clear need for surgeons. Video remote interpreting technology or VRI also increases the benefits of language interpreting services. The technology bridges the gap between over-the-phone and on-site interpreting services.
5) Development of multilingual SEO strategies
Businesses looking to expand their international online presence are constantly looking for multilingual SEO experts. Multilingual SEO is a scalable and cost-effective strategy. As Neil Patel explains, “While most people in the world do not speak English, there is already a lot of content in English, but not enough in other languages.” So, in the long run, a multilingual SEO strategy can have such a positive effect result. Multilingual SEO aims to increase organic search results for content in a specific language.
Some multilingual SEO optimization strategies include:
On-Page SEO: Content localization, keyword optimization, alt text/metadata translation, etc.
Off-site SEO: Multilingual link building, social media localization, comment translation, local SEO, etc.
Technical SEO: Language and location targeting, website analytics, and more.
Translation Industry Trends：
The translation industry is evolving at an extremely fast pace. The world is rapidly adopting advanced technologies to make their lives easier. Also, translation technology is expanding to handle huge digital data. You have to deal with people from different cultures and regions in the international market. Translation allows you to deliver information in different languages.