The target market refers to the geography market, or a regional and country concept, in the internationalization process. First, from the geographical meaning of regional, that is, regional target market to explain. Whether the enterprise is a priority to enter a strong market or a weak market, is to give priority to the developed countries or developing countries market. International not only to dare to head-on, but also learn to find "opportunity market", including the blank market and blue ocean market. The internationalization of the pen machine business first is to determine the functional target market, and then to select the geographical target market.
Layout, including the layout of the purchase, R & D layout, production layout, brand layout, marketing layout, service layout and so on. Through a reasonable layout, is conducive to the global resource allocation and utilization efficiency, efficiency, efficiency optimization. Reasonable layout must first clear the strategic logic, forward-looking planning layout. The face of vast territory, the vast market of the international market, is a single breakthrough, successive leap forward, or more go hand in hand, which is a lot of ready to "go out" pen machine business confusion.