As is often the case in China, a certain amount of uncertainty surrounds the future of digital education, but most current trends suggest great potential. A large student population, rapidly rising incomes and increasing educational attainment levels – not to mention an increasingly information- and technology-based economy – have all increased demand in China for education technologies that can fill existing gaps in the traditional education sector. Government policy is also generally positive toward foreign investment in digital education, although competition for this market will be increasingly fierce as both domestic and outside firms jockey for position.
There is no denying the considerable risks and uncertainties surrounding China’s digital education market. But there is also no denying the potential opportunities. For interested UK firms and investors, the moment and the market for digital education both appear to be auspicious.